In beta

AI visibility tools that show who AI recommends instead of you

Find out whether ChatGPT, Gemini, Google AI Overviews and AI Mode mention your business when customers ask for a recommendation, which competitors they name instead, which websites they cite and what to do so they recommend you. The AI visibility module is in beta.

Get beta access AI visibility checker

What is AI visibility?

AI visibility is how often and how well AI assistants mention your brand. When someone asks ChatGPT for the best dentist in their city or asks Google which project management tool to choose, the reply names a few companies. If you are not among them, you lose the customer before they ever see search results.

Classic SEO tracking shows your ranking in Google. AI search visibility tools track a different thing: the prompts your customers ask, what answer engines generate, and whether your brand appears there, in which place and in what tone.

That is why an LLM visibility tool is now part of the SEO stack: it shows what large language models say about your brand, how that changes after you publish content or get new reviews, and which websites shape the result.

AI visibility platform features

Mentions by AI model

How often each AI named your brand across ChatGPT, Gemini, Google AI Overviews and AI Mode, and Perplexity less often.

Place and tone

Where you appear in the list of recommendations and whether the mention is positive, neutral or negative.

Share of voice

Your share of all company mentions in your niche, compared with competitors.

Competitors

Who AI recommends most often instead of you, and who gained or lost over the period.

Cited sources

Which websites AI relies on in your niche: directories, review sites, media, maps. Citation data is the base of every GEO task.

Google around the answer

Your place in Google Maps and organic results next to the AI answer.

How AI brand visibility monitoring works

01
Questions your customers ask
You add your site; we suggest your niche, city, competitors and the prompts customers type, and you edit them.
02
Answers as people see them
ChatGPT and Gemini replies are collected from the interface, like a person sees them, plus Google AI Overviews and AI Mode.
03
Matching and counting
Brands in each reply are matched to companies; mentions, places and cited websites are counted.
04
Report with tasks
Every report ends with 3 to 5 tasks: which sources to get into, which content to add, what to fix on the site.

How to read the numbers

Replies from AI models change from one run to the next, so a single reply proves little. At the prompt level we show a count: mentioned in N of M runs, with a trend over time. Percentages and an overall score appear only where there is enough data to make them stable.

If Google did not show an AI Overview for a query, the report says so as a separate state instead of counting it as a missing mention. The methodology will be published as an open page with a version number, and each run stores which version and which model produced it.

From monitoring to more AI citations

A report is useful only if it changes what you do next month. The tasks in each report come from three kinds of data.

Missing sources. If AI keeps citing a directory, a review platform or a media site where you are absent, getting a listing or a mention there is often the fastest win.
Missing content. If AI answers a question with a competitor's page, you need a clear page or FAQ that answers the same question with facts.
Technical access. If AI crawlers are blocked in robots.txt, or pages lack structured data and readable text, engines cannot use your content at all.

The same project also tracks your Google rankings, so you see whether the content and links you add help in classic search too. Most of the work overlaps, which is why we keep SEO and AI search in one platform.

How to choose an AI visibility tool

Lists of the best AI visibility tools usually compare trackers like Profound, Peec AI and Otterly by pricing per month, number of prompts and enterprise features. Those matter, but these points change the result more. Our comparison of Profound alternatives covers prices and plans.

Which AI models: ChatGPT, Gemini, Google AI Overviews and AI Mode cover most real usage; check how often each one is tracked.
How answers are collected: answers taken from the interface are closer to what users see than raw model output through an API.
Your markets and languages: prompts in the language and city of your customers, not only US English.
Sources, not only mentions: knowing which sites AI cites tells you where to act.
Tasks and execution: a dashboard alone does not change answers. Look for clear recommendations and, if needed, a team that can do the work.
Reporting for clients: agencies need client reports and access for each client, ideally in the same workflow as SEO.

Where Rankmetr is different

Many AI visibility tools focus on English-speaking markets and stop at a dashboard. We add prompts and rankings by city for Georgia and Russian-speaking audiences, with Georgian language support coming later, and local websites in the niche. Most of all, data comes with tasks and an option to hand the work to our team through GEO, so you do not have to figure out the next step alone.

To be fair: some trackers already include Claude, Copilot or Grok in their base plans. We focus on ChatGPT, Gemini, Google AI Overviews and AI Mode, check Perplexity less often, and add Claude and Copilot on request. You can start with the free AI visibility checker, which is in early access.

Who needs AI visibility monitoring

Businesses with a high-value sale

Clinics, real estate, travel, B2B services: one recommendation in an AI answer can be worth a lot.

Marketing teams

See how AI describes your brand and products and track the effect of PR, reviews and content.

Agencies

Add AI search to SEO reporting for clients. Agency mode with client links is coming soon.

FAQ

What are AI visibility tools?

They are tools that ask AI assistants the questions your customers ask, record the replies and show whether your brand is mentioned, in which place, next to which competitors and with which cited websites.

Which AI models does Rankmetr track?

ChatGPT and Gemini answers collected from the interface, plus Google AI Overviews and AI Mode. Perplexity is checked less often; Claude and Copilot are available on request.

What is the difference between AI visibility and SEO?

SEO measures positions in search results. AI visibility measures mentions in generated answers. The work overlaps: AI assistants often rely on pages that already rank well and on trusted sources.

Can I track Google AI Overviews?

Yes. AI Overviews are tracked for your prompts, and when Google does not show an overview for a query, the report shows that separately.

How many prompts do I need to start?

Start with the questions that lead to a purchase in your niche and city. We suggest a starting set when you add your site, and you can edit it.

Is there a free AI visibility checker?

Yes, a free AI visibility checker is in early access. Leave your email on its page and we will tell you when it opens.

How much does it cost?

Prices are not published yet. The module is in beta and terms are agreed with each beta user.

See how AI talks about your brand

The AI visibility module is in beta. Leave your email and website, and we will set up the first set of prompts with you.