SEO software for agencies that run many client projects
Agencies need SEO software that keeps every client project in one place: rankings, audits, competitors, links, content and AI visibility, plus reports a client can open without a login. The data modules already work in beta. Agency mode with many projects, read-only client links and your logo is in development and coming soon.
What agency SEO software has to do
A typical agency SEO stack grows one tool at a time: a crawler like Screaming Frog for audits, Ahrefs or a similar index for links, a separate rank tracker, a keyword research tool, a reporting tool for agencies that pulls everything into a dashboard, and a spreadsheet that holds the plan.
Each tool is good at its job, but the team spends hours moving data between them, and the client sees a report that does not explain what was done this month and why.
SEO software for agencies should do three things well. First, collect the data for many client projects with the same settings, so results are comparable month to month. Second, turn that data into tasks: a dropped keyword, a broken page, a lost link. Third, give the client access to results in a clear form, without sharing your own accounts or rebuilding the report by hand.
What you can use for client work today
These modules work for beta users now. You can run client projects in them while agency mode is being built.
Rank tracking
Google positions by country, city and device, with history and alerts. See the rank tracker.
Keyword research
Keywords from Google Keyword Planner, Search Console and competitors, cleaned and grouped by the search results, with a landing page for each group. See keyword research.
Site audit
A crawl of the client site, a list of errors and a repeat crawl that confirms what was fixed. See the site audit.
Competitor analysis
Who ranks for the client keywords, their keywords and overlaps. See competitor analysis.
Links
Backlink profile, competitor donors that do not link to the client, and checks that bought links are still live. See backlinks.
SEO content
Briefs based on the Google top, drafts with sourced facts and a quality check before the text goes to the client. See SEO content.
Website monitoring
Uptime and SSL checks with alerts in Telegram, so you hear about a client site outage before the client does. See website monitoring.
What agency mode will add
Agency mode is in development. It is shown here as coming soon, without a date.
Many client projects
All clients in one account, each with its own keywords, markets, audit and competitors.
Read-only client link
A client opens the report by link and sees results, but cannot change settings or see other projects.
Your agency logo
Reports carry your brand, so the client sees your agency, not ours.
White label on your own domain
Full white label SEO reports on your own domain are planned after agency mode.
What a white label SEO report for a client should show
A good report answers the client question: what did we pay for this month, and is it working. The data for each point comes from the modules above.
- Rankings: keyword positions for the client markets, wins and drops since last month.
- Technical health: audit issues found, fixed and still open, with the repeat crawl as proof.
- Content: pages and articles published, and which keyword groups they target.
- Links: new links, lost links and whether placed links are still live.
- Competitors: who gained or lost visibility in the same search results.
- AI visibility: whether ChatGPT, Gemini and Google AI answers mention the client brand. This part is in beta.
- Next steps: the tasks for the coming month, so the report is a plan, not only a look back.
How agencies will work in Rankmetr
- 01
Create a client project
Add the site, markets and the keyword list, or build keywords from scratch with keyword research.
- 02
Collect the data
Rank tracking, the site audit, competitor and link data run on a schedule with the same settings for every client.
- 03
Work the tasks
Drops, errors and lost links become tasks for your team, so management of many projects does not depend on memory.
- 04
Share results
Give the client read-only access with your logo instead of building a report by hand each month.
How to choose SEO tools for agencies
Most agency SEO software looks similar on a features page. These points decide whether it saves your team time.
- Comparable data: the same rank tracking settings for every client and every month.
- Local markets: positions by city, not only national averages, if your clients serve local customers.
- From data to tasks: an audit that checks fixes, not only a list of errors.
- Client access: a report the client can open on their own, with your brand on it.
- AI search: AI answers now sit above organic results, and clients ask about them.
- Costs that scale: pricing that does not jump with every new client project.
Automated SEO reporting is not the whole job
Automated reporting removes the routine: collecting rankings, exporting audit issues, counting new and lost backlinks. That time goes back to the work that actually helps a client: optimization of the pages that are close to the top, content for missing keyword groups and fixing what blocks crawling.
But numbers do not explain themselves. Organic traffic and SEO performance change for many reasons, from seasonality to a Google update, so every report needs a short comment from the specialist: what was done, what changed, and what the strategy is for next month.
Good agency SEO software gives you the data and the history to write that comment quickly and with specific evidence, instead of replacing it.
AI visibility in agency reports
Clients increasingly ask not only where they rank in Google but whether ChatGPT and Google AI answers recommend them. AI visibility monitoring collects answers from ChatGPT, Gemini, Google AI Overviews and AI Mode the way a person sees them and shows which brands and sites they cite. It is in beta and will be part of the same client project, next to rankings and the audit.
Who it is for
SEO and digital agencies
Teams that run SEO for many clients and want one platform for data, tasks and reporting.
Freelancers
Specialists who need agency-level data for a handful of clients without paying for several separate tools.
Agencies selling to local business
City-level rankings and a company database by category and district help both delivery and finding new clients.
Need hands, not only software?
If your team is short on capacity, the Rankmetr team also runs SEO done for you: keyword research, a technical audit with fix control, content by brief, links, rank tracking and a monthly report. For a quick technical look at a prospect site before a pitch, use the free SEO checker.
FAQ
What is SEO software for agencies?
It is a platform that collects SEO data for many client projects: rankings, audits, competitors, links and content, and turns it into tasks and client reports.
What is white label SEO?
White label SEO means reports or services delivered under the agency brand. In Rankmetr, agency mode will put your logo on client reports; white label on your own domain is planned later.
Is agency mode available now?
Not yet. Agency mode with many projects, read-only client links and your logo is in development. Rank tracking, keyword research, the site audit, competitor and link data already work in beta.
What tools do you need to deliver SEO services?
At minimum: rank tracking, keyword research, a site audit, competitor and backlink data, a way to produce content and a reporting tool. The fewer separate tools, the less time goes into moving data.
What features matter most in agency SEO software?
Rank tracking by location, a site audit that confirms fixes, competitor and backlink data, content briefs, monitoring of client sites and client access to reports. AI visibility is becoming the next one.
Which SEO reporting tool for agencies is best?
The one your clients actually read. Look for comparable data month to month, a clear list of work done and next steps, and access for the client without sharing your accounts.
Can ChatGPT do an SEO audit?
ChatGPT can explain issues, but it does not crawl the full site or check that fixes were made. A site audit tool crawls every page and confirms fixes on a repeat crawl.
How much does it cost?
Rankmetr is in private beta and prices are not published yet. Leave a request and we will discuss access for your agency.
Related
Get early access to agency mode
Agency mode is coming soon. Leave your email and website, tell us how many client projects you run, and we will invite you when it opens. The data modules are available in beta now.