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B2B lead generation from a company database built for your market

B2B lead generation starts with a list of the right companies. Rankmetr builds a company database for your target market: businesses by category and area from Google Maps and business directories, with website, phone, rating and reviews, plus the technologies their sites use. Company data, not personal data.

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What are B2B sales leads?

A B2B lead is a business that could buy from you: it fits your target market, has the problem you solve and can be reached. Lead generation is the process of finding such companies and turning them into conversations with your sales team.

There are two main ways to do it. Inbound lead generation brings prospects to you: content, SEO, AI search visibility and social media make buyers find your business when they look for a solution. Outbound lead generation goes to them: you build a list of target accounts and contact them directly by email, phone or LinkedIn.

Most B2B teams need both, and both depend on data. Inbound needs to know which topics and keywords your buyers search for; outbound needs an accurate, fresh list of companies.

Inbound B2B lead generation strategies

Inbound strategies attract buyers who are already looking for a solution. They take longer to build than a list, but the leads they deliver are warmer and the value grows over time.

SEO and content. Pages and articles that answer the questions your buyers search for. Start with keyword research to see what they actually type into Google.
AI search. More buyers ask ChatGPT and Gemini which supplier to choose. AI visibility shows whether those answers mention you (in beta).
Local search. For services sold in a city, a strong Google Maps profile with reviews is often the main source of inbound calls; see local SEO.
Nurturing. Not every prospect is ready to buy today. Useful content and regular, relevant engagement keep your business in mind until they are.

Outbound and inbound work best together: the same research into who your customers are and what they need drives both the list you contact and the content that attracts the rest.

What goes into the company database

Google Maps leads

Companies from Google Business profiles by category and area: name, website, phone, address, rating and number of reviews.

Business directories

Companies from online directories by category and city, for markets where Google profiles are incomplete.

Technology data

CMS, analytics, ad pixels and CRM on each company website, so you can target by tech stack.

Lists by signal

For example, websites without GA4 or without an ad pixel: a concrete reason to start a conversation.

Custom collection

Fields that matter to you, collected from company websites with web scraping, including sites built on JavaScript.

Company data only

The database holds information about businesses, not personal data about people.

How to build a B2B lead list

01
Define the target
Industry, location and size signals that describe a good customer. For local services, a category and a district are often enough.
02
Collect companies
The database is built from Google Maps and directories for your categories and areas, with contact details companies publish themselves.
03
Enrich and filter
Add technologies, rating and reviews, remove companies that do not fit, and sort by the signals that matter.
04
Export and act
Download the list for your CRM or outreach tool and start with the strongest prospects.

How to prioritize leads with buying signals

Not every company on the list is ready to buy. Signals help your team focus on the prospects with a real reason to talk now.

Technology gaps: no analytics, no ad pixel or an outdated CMS: useful for marketing and web agencies.
Reviews: a low rating or few reviews: a reason to offer reputation work.
No website: a business with a Google profile but no site is a clear prospect for web design.
Search visibility: companies that are invisible in Google or AI answers for their category in their city.
Category and area: the same service sells differently in a capital and in a small town; segment your campaigns.

Bought B2B leads database or your own list?

Ready-made B2B leads databases are fast to buy, but they age quickly: firms close, change phones and move. They are also built for everyone, so your competitors may be writing to the same contacts. A list collected for your specific market and refreshed when you need it gives better data and better conversion.

B2B lead generation platforms and services differ mostly in where their data comes from. Large platforms focus on people and job titles at big corporations, which helps enterprise sales but says little about a dental clinic or a car service.

For small and local businesses, the most powerful source is what they publish themselves: Google Business profiles, directories and their own websites. That is the data this lead generation tool works with.

From list to conversations

A list is only the first step. The next is outreach: personal reasons to write, email sequences, warmup of mailboxes, address checks and sorting replies. Cold outreach in Rankmetr is planned and shown as coming soon; until then, agencies can export lists with reasons to contact in CSV and use their own outreach tool.

To check what a single site runs on, use the website technology checker.

How to measure B2B lead generation success

Lead generation is worth what it brings to sales. Track a few key numbers and use the insights to improve the next campaign.

Data quality: share of companies with a working website and phone in the list.
Reply rate: how many prospects answer, by segment and by reason to contact.
Qualified leads: conversations that match your target customer, not just any reply.
Pipeline and sales: deals and revenue from each segment, which tells you where to build the next list.

Who uses the lead database

Agencies

Find local businesses that need marketing, web or SEO services, with a concrete reason to contact.

B2B sales teams

Build lists of target accounts by industry and area for outbound campaigns.

Suppliers and distributors

Find shops, salons, clinics or restaurants in a region that could buy your product, and spot new sales opportunities by area.

FAQ

What is B2B lead generation?

Finding companies that could buy from you and turning them into sales conversations, through inbound channels like SEO and content or outbound outreach to a list of target accounts.

Where does the company data come from?

From Google Business profiles, business directories and company websites. It is information businesses publish themselves, not personal data.

Can I get leads from Google Maps?

Yes. The database collects companies by category and area from Google Maps with website, phone, address, rating and reviews.

Is it better to buy a B2B leads database?

Bought databases are quick but age fast and are shared with others. A list collected for your market is fresher and fits your target better.

Can I filter companies by technology?

Yes. You can build lists of sites by CMS, analytics, pixels or CRM, for example websites without GA4 or without an ad pixel.

Do you send the emails too?

Not yet. Cold outreach is planned and coming soon. For now you export the list and reasons to contact in CSV.

How much does it cost?

Rankmetr is in private beta and prices are not published yet. Leave a request with your target market.

Get a company database for your market

The lead database works for beta users. Leave your email and website, and tell us the categories and areas you sell to.