Technical SEO audit that tracks every fix, not just a one-time report
A technical SEO audit shows what stops search engines from crawling, indexing and ranking your pages. Rankmetr crawls the whole site, ranks the errors by impact, re-checks the pages after you fix them and repeats the crawl every week, so new problems do not wait for the next audit.
What a technical SEO audit really covers
Technical SEO is everything that decides whether Google can reach a page, understand it and show it in search results: status codes, redirects, robots.txt, canonical tags, sitemaps, internal links, page speed and mobile rendering. Content and links matter only after that layer works. A page that is blocked or out of the index cannot rank, however good the text is.
A website audit tool crawls the site the way a search engine does, page by page, and records what it finds. The result is an SEO audit report: a list of issues, the pages where each one appears and what to fix first.
The value is not in the length of the list but in the order of recommendations: a few critical errors on pages that bring customers matter more than hundreds of minor warnings on old pages.
Search optimization starts here because technical issues limit everything else. Content strategy, links and local SEO improve rankings only for pages that Google can crawl and index. A regular audit helps you identify those issues early and keep SEO performance stable as the site grows.
What the site audit does
Full site crawl
The crawler goes through the site like a search engine and collects every page it can reach.
Errors by impact
Issues are grouped into errors, warnings and notices, so the report starts with what blocks crawling and indexing.
Fix tracking
After changes, the same pages are crawled again and resolved issues are closed. You see what is done and what is still open.
Weekly crawl
The audit repeats every week and catches new problems after a site update or a plugin change.
Readiness for AI search
Checks for AI bot access in robots.txt, structured data, llms.txt and text that AI can extract. This part is in development.
What a technical audit checks
The checks follow the order in which problems hurt SEO performance: first access and indexing, then how pages look in results, then speed and structure.
- Crawling and indexing: pages blocked by robots.txt or noindex, wrong canonical tags, pages missing from the sitemap, orphan pages.
- Status codes and redirects: broken pages, server errors, redirect chains and loops, internal links that lead to errors.
- Titles and meta tags: missing or duplicate titles and descriptions, missing H1, pages that compete for the same keywords.
- Structure and internal links: how many clicks a page is from the home page, which important pages get few internal links, broken links.
- Speed and mobile: heavy images and scripts that hurt page performance, problems on mobile devices, HTTPS and mixed content.
- Structured data: schema.org markup that is missing or broken on pages where it helps search engines and AI understand the content.
How the audit works
- 01
Add the site
Enter the domain. The first crawl starts right away and builds a map of the site.
- 02
Get the report
Errors come first, with the list of affected pages and a plain explanation of each issue.
- 03
Fix and re-check
Your developer makes the changes, the crawler checks the same pages again and closes what is done.
- 04
Keep monitoring
The weekly crawl reports new problems, so the site stays clean between big audits.
Why technical SEO matters more with AI search
Google AI Overviews, ChatGPT and Gemini answer many questions before the user clicks a link. To be quoted in those answers, a page must first be accessible to crawlers, including AI bots, and its text must be easy to extract. A site that blocks AI bots in robots.txt or hides content behind scripts loses this channel without noticing.
That is why the audit sits next to AI visibility monitoring and GEO in the same platform. Can ChatGPT do an SEO audit? It can explain technical issues and suggest changes, but it does not crawl your site and does not check the result afterwards, so it works as an assistant to the audit, not a replacement.
Who uses the site audit
Business owners
See if the website has problems that block organic traffic, explained without jargon.
SEO specialists
Get a full technical SEO audit, hand tasks to developers and confirm that fixes went live.
Developers
Get a clear list of affected URLs and check after a release that nothing broke.
Audit software or SEO audit services?
SEO audit software finds the issues; someone still has to fix them. If you have a developer or an SEO specialist, the platform gives them the report and tracks every fix. If you do not, our team can run the audit and the fixes as part of SEO services.
For a quick look before signing up, try the free SEO checker, the broken link checker and the schema validator. The audit works with Google; Yandex is not covered.
FAQ
What is an SEO audit?
An SEO audit is a check of a website for problems that affect search rankings: technical errors, indexing, meta tags, content and links. The result is a report with issues ranked by impact.
What is technical SEO in simple words?
Technical SEO is making sure search engines can crawl, understand and index your pages: correct status codes, redirects, robots.txt, sitemaps, speed and mobile rendering.
How do I check technical SEO?
Use a crawler that goes through the whole site and reports errors, then fix the critical ones first and re-check the same pages. A single page test shows only part of the problems.
How often should I run a technical SEO audit?
A full audit before big changes, and an automatic crawl every week after that. Sites change with every update, and new errors appear without anyone noticing.
Can ChatGPT do an SEO audit?
ChatGPT can explain issues and help write fixes, but it does not crawl your site or check the result. Use it together with audit software, not instead of it.
What should an SEO audit report include?
Errors grouped by impact, the list of affected pages for each issue, a plain explanation of what to fix and a way to confirm that the fix worked.
Run a technical SEO audit of your site
The site audit is live for beta users. Leave your email and website, and we will set up the first crawl.