Ad creatives from brand templates, an alternative to an AI ad creator
An AI ad creator draws a new picture every time, and your brand looks a little different in each ad. Rankmetr builds ad creatives from templates of your brand instead: you change the headline, the image and the offer, and get banners for Google and Meta in every size at once. The module works now.
What an ad creative is
An ad creative is the visual and text a person sees in an ad: the image or video, the headline, the offer and the button. Platforms run the same message in many placements, so one idea becomes a set of formats: square and vertical for social feeds and stories, horizontal for display networks.
An AI ad generator can produce visuals from a prompt, which is useful for ideas. For a brand that runs ads every week, the problem is different: dozens of sizes, several offers and languages, and every banner has to look like the same company. That is the job of templates.
What the ad creatives module does
Every size at once
One template gives banners for Google and Meta in all standard formats, from square posts to vertical stories.
Brand templates
Logo, colors and fonts are fixed in the template, so every creative keeps the brand style.
Fast variations
Change the headline, image or offer and get a new set of banners for testing.
Covers and visuals
The same templates make covers for articles and other marketing visuals.
How it works
- 01
Set up the template
A template is built from your brand assets: logo, colors, fonts and layout, so it is ready for every campaign.
- 02
Add the content
Upload a product image and write the headline and offer, in any language you need. No editing in a design tool.
- 03
Get all formats
The module lets you create banners in every size for Google and Meta campaigns directly from the template.
- 04
Launch and test
Upload the set to your ad accounts and compare variations by results.
What makes ad creatives work
A template keeps the brand right. These points decide whether people stop and click.
- A hook in the first second: one clear image of the product or the result, not a collage of everything you sell.
- One offer: a single headline and one call to action that says what happens after the click.
- Readable on a phone: large text, strong contrast and few words, because most placements are mobile.
- Multiple variations: two or three headlines and images per audience, so the platform can find the best one.
- Fresh creatives: replace images regularly; the same banner shown for months loses attention.
AI ad generator or templates: what to choose
Use an AI ad generator as a tool when you need new ideas, a product shot, a background image or a quick concept for a social post. Use templates when you need volume and consistency: a display ad maker for regular campaigns, Facebook ad creatives for several audiences, the same offer in three languages. Many teams combine both: AI for the image, a template for the brand layer.
For a single banner without setup, try the free ad creative generator, now in early access. Video ads with voice are planned in the AI video module, marked as coming soon.
FAQ
What is an ad creative?
The visual and text of an ad: image or video, headline, offer and call to action. One creative usually exists in several sizes for different placements.
Can ChatGPT generate ads?
It can write headlines and generate images from a prompt. For brand ads in many sizes you still need a layout that keeps the logo, colors and fonts the same.
Can I create ads for different platforms?
Yes. One template produces banners for Google display and search placements and for Meta feeds and stories.
Can I create ads in different languages?
Yes. The template stays the same and you change the text, so the same offer can run in several languages.
Is there a free banner ad creator?
The free ad creative generator is in early access. The full module with brand templates is available to beta users.
How much does it cost?
Prices are not published. Rankmetr is in closed beta and terms are discussed with each participant.